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type_genre:"Fallstudie"
~isPartOf:"Palgrave advances in luxury"
~subject:"Luxury goods"
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Luxury goods
Brand management
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Emotion
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Gesellschaft
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Luxusgüter
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Fallstudie
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Cantista, Isabel
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Sádaba, Teresa
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Palgrave advances in luxury
Handbook of research on effective marketing in contemporary globalism
2
Harvard business review : HBR
2
International journal of production economics
2
11 Fallstudien von Handelsunternehmen
1
Advanced digital marketing strategies in a data-driven era
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Building corporate identity, image and reputation in the digital era
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Business and finance : performance and management
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CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
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Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
1
Entrepreneurship in international marketing
1
Erfolgsfaktor Kundenzufriedenheit : Handbuch für Strategie und Umsetzung
1
Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
1
Harvard-Business-Manager : das Wissen der Besten
1
International business realisms : globalizing locally responsive and internationally connected business disciplines
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Jenaer Schriften zur Wirtschaftswissenschaft : Arbeits- und Diskussionspapiere der Wirtschaftswissenschaftlichen Fakultät der Friedrich-Schiller-Universität Jena
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Journal of electronic commerce research : JECR
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Management for professionals
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Palgrave Pivot
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Palgrave studies in practice: global fashion brand management
1
Reihe: Marketing, IT und Social Media
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Retail Business : Perspektiven, Strategien, Erfolgsmuster : mit Fallstudien und Praxisbeispielen von Aldi, Budnikowsky, Dell, Görtz, Hugo Boss, Keen On fashion, Kiehl´s, Lush, Otto Group, Sport Scheck, Takko
1
Services marketing cases in emerging markets : an asian perspective
1
Strategische Fallstudienanalyse
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The ROI of pricing : measuring the impact and making the business case
1
Thunderbird international business review
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Understanding luxury fashion : from emotions to brand building
Cantista, Isabel
(
ed.
);
Sádaba, Teresa
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012110047
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