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type_genre:"Fallstudie"
~person:"Albrecht, Ingo"
~person:"Fagerlund, Magnus"
~person:"Meyer, Jan Christoph"
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Albrecht, Ingo
Fagerlund, Magnus
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Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
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International journal of retail & distribution management
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ECONIS (ZBW)
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Globally standardised versus locally adapted packaging : a case study at Sony Ericsson Mobile Communications AB
Nilsson, Fredrik
;
Fagerlund, Magnus
;
Körner, Jonas
- In:
International journal of retail & distribution management
41
(
2013
)
5
,
pp. 396-414
Persistent link: https://www.econbiz.de/10009767788
Saved in:
2
HybridChain : Überwindung divergierender Zielsysteme in Unternehmensnetzwerken der Konsumgüterindustrie
Meyer, Jan Christoph
;
Hering, Niklas
;
Hattenbach, Jan
; …
-
2011
Persistent link: https://www.econbiz.de/10009502167
Saved in:
3
Hybride Supply Chains
Meyer, Jan Christoph
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009130780
Saved in:
4
Unilever : globale und lokale Aspekte erfolgreicher Markenführung
Nabholz, Nadja
;
Albrecht, Ingo
- In:
Best Practice in Marketing : Erfolgsbeispiele zu den …
,
(pp. 181-191)
.
2010
Persistent link: https://www.econbiz.de/10009011560
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