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type_genre:"Fallstudie"
~person:"Alexander, Bethan"
~person:"Davou, Konstantina"
~type_genre:"Glossary included"
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International journal of sport management and marketing : IJSMM
1
Multi-channel marketing, branding and retail design : new challenges and opportunities
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ECONIS (ZBW)
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Small store design and marketing effects : experiential developments in SME fashion pop-up store strategies
Alexander, Bethan
;
Bain, Jessie Kaitlin
- In:
Multi-channel marketing, branding and retail design : …
,
(pp. 163-192)
.
2016
Persistent link: https://www.econbiz.de/10011582608
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2
Emotional engagement and experiential marketing : a case study of the Athens Olympic Games
Davou, Konstantina
;
Thwaites, Des
;
Chadwick, Simon
- In:
International journal of sport management and marketing …
4
(
2008
)
1
,
pp. 102-122
Persistent link: https://www.econbiz.de/10003733492
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