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type_genre:"Fallstudie"
~person:"Bagusat, Ariane"
~type_genre:"Aufsatz im Buch"
~type_genre:"Glossary included"
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Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
1
The business of events management
1
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ECONIS (ZBW)
2
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Events as sponsorship investment
Bagusat, Ariane
- In:
The business of events management
,
(pp. 337-361)
.
2014
Persistent link: https://www.econbiz.de/10010376010
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Markenkommunikation durch Erlebniswelten am Beispiel der BMW-Markenschaufenster
Bagusat, Ariane
;
Müller, Christian
- In:
Handbuch Markenkommunikation : Grundlagen, Konzepte, …
,
(pp. 313-331)
.
2008
Persistent link: https://www.econbiz.de/10003694388
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