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type_genre:"Fallstudie"
~person:"Batt, Verena"
~person:"Biebrach, Carolin"
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Event-Marketing : Trends und Entwicklungen
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Marketing : ZFP ; journal of research and management
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Kreativität statt Kohle : querdenken ist angesagt
Haupt, Nils
;
Biebrach, Carolin
- In:
Event-Marketing : Trends und Entwicklungen
,
(pp. 61-69)
.
2011
Persistent link: https://www.econbiz.de/10009236063
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Mitarbeitende als Erlebnisprovider : theoretische Fundierung und empirische Untersuchung an einem Fallbeispiel
Bruhn, Manfred
;
Batt, Verena
- In:
Marketing : ZFP ; journal of research and management
33
(
2011
)
3
,
pp. 208-220
Persistent link: https://www.econbiz.de/10009271598
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