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type_genre:"Fallstudie"
~person:"Chefor, Ellis"
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Einzelhandel
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Kundenbindungsprogramm
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Loyalty program
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Neuengland
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Predicting trends and building strategies for consumer engagement in retail environments
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An action-based approach to retail brand engagement
Saleh, Amin
;
Chefor, Ellis
;
Babin, Barry J.
- In:
Predicting trends and building strategies for consumer …
,
(pp. 27-43)
.
2019
Persistent link: https://www.econbiz.de/10012023212
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