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type_genre:"Fallstudie"
~person:"Clausen, Lydia"
~person:"Faerber, Andreas"
~type_genre:"Aufsatz im Buch"
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Kundenwert
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Balanced Scorecard
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Clausen, Lydia
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Erfolgreiches Management
1
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
1
Innovation performance accounting : financing decisions and risk assessment of innovation processes
1
Innovationserfolgsrechnung : Innovationsmanagement und Schutzrechtsbewertung, Technologieportfolio, Target-Costing, Investitionskalküle und Bilanzierung von FuE-Aktivitäten
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ECONIS (ZBW)
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Vorüberlegungen zur Entwicklung eines Internationalen Marketingcontrollings im Rahmen des Berliner Balanced Storecard Ansatzes
Schmeisser, Wilhelm
;
Clausen, Lydia
- In:
Herausforderungen der internationalen marktorientierten …
,
(pp. 351-383)
.
2011
Persistent link: https://www.econbiz.de/10008842223
Saved in:
2
Use of a value-balance model to guide employee behavior to meet customer needs : an exploratory application
Buss, Christian
;
Faerber, Andreas
- In:
Erfolgreiches Management
,
(pp. 11-37)
.
2010
Persistent link: https://www.econbiz.de/10008669591
Saved in:
3
Innovation marketing profitability analysis within the framework of the Berlin Balanced Scorecard approach from the point of view of a finance-oriented customer value analysis
Schmeisser, Wilhelm
;
Clausen, Lydia
;
Schindler, Falko
- In:
Innovation performance accounting : financing decisions …
,
(pp. 405-449)
.
2010
Persistent link: https://www.econbiz.de/10003980362
Saved in:
4
Innovationsmarketingerfolgsrechnungen im Rahmen des Berliner Balanced Scorecard Ansatzes aus der Sicht einer finanzorientierten Kundenwertanalyse
Schmeisser, Wilhelm
;
Clausen, Lydia
;
Schindler, Falko
- In:
Innovationserfolgsrechnung : Innovationsmanagement und …
,
(pp. 427-473)
.
2008
Persistent link: https://www.econbiz.de/10003734632
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