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type_genre:"Fallstudie"
~person:"Holsapple, Clyde W."
~person:"Korner, Marcel"
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Positionierungspotentiale überregionaler Tageszeitungsmarken : Prozess identitätsorientierter Markenbildung am Beispiel der "Neuen Zürcher Zeitung" und Schweizer Hochschulstudieren...
Korner, Marcel
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2009
Persistent link: https://www.econbiz.de/10003895154
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Knowledge directions : with 57 tables
Holsapple, Clyde W.
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2003
Persistent link: https://www.econbiz.de/10001712541
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