Menon, Rethy B.; Avadhani, Vidya D.; Menon, Preethy B.; … - In: Cogent Business & Management 10 (2023) 3, pp. 1-23
Entrepreneurship is a driving force in finding a source of income for an unemployed group. Entrepreneurs should design their products/services by emotionally connecting to their customers. This study attempts to develop a model by making use of structural equation modeling techniques for...