//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Fallstudie"
~subject:"Beziehungsmarketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Handbook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Direct mailing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Direktmarketing
568
Direct marketing
567
Consumer behaviour
134
Konsumentenverhalten
134
Arzneimittel
110
Pharmaceuticals
110
Advertising effects
106
Werbewirkung
106
Advertising
95
Werbung
95
USA
81
United States
81
Relationship marketing
62
Internet marketing
56
Online-Marketing
56
Pharmaceutical industry
56
Pharmaindustrie
56
Deutschland
53
Germany
53
Marketing management
45
Marketingmanagement
45
Theorie
44
Theory
44
Distribution channel
34
Vertriebsweg
34
direct marketing
26
Direct-to-consumer advertising
22
E-commerce
21
Electronic Commerce
21
Online retailing
20
Online-Handel
20
Einzelhandel
18
Social Web
18
Social web
18
Retail trade
17
Großbritannien
16
Sales promotion
16
United Kingdom
16
Verkaufsförderung
16
more ...
less ...
Online availability
All
Undetermined
15
Free
1
Type of publication
All
Article
56
Book / Working Paper
4
Journal
2
Type of publication (narrower categories)
All
Fallstudie
Aufsatz in Zeitschrift
Handbook
Article in journal
54
Aufsatz im Buch
30
Book section
30
Graue Literatur
18
Hochschulschrift
18
Non-commercial literature
18
Thesis
17
Arbeitspapier
11
Working Paper
11
Case study
9
Collection of articles of several authors
7
Ratgeber
7
Sammelwerk
7
Guidebook
6
Aufsatzsammlung
3
Lehrbuch
3
Textbook
3
Bibliografie enthalten
2
Bibliography included
2
Market information
2
Marktinformation
2
Glossar enthalten
1
Glossary included
1
Handbuch
1
more ...
less ...
Language
All
English
54
German
9
Author
All
Albaum, Gerald S.
3
Poon, Patrick
3
Bijmolt, Tammo H. A.
2
Goswami, Anju
2
Jenkinson, Angus
2
Kreutzer, Ralf T.
2
Michel, René
2
Schnakenburg, Igor
2
Wood, Andy
2
Aizcorbe, Alejandra Costa
1
Allenby, Greg M.
1
Amasaka, Kakuro
1
Andrews, Lynda
1
Bhatnagar, Vishal
1
Bonfrer, Andre
1
Boniello, C.
1
Boothby, Kate
1
Breugelmans, Els
1
Chan, Peter Shiu-fai
1
Chang, Chun-Wei
1
Chang, Dae Ryun
1
Chou, Chien-heng
1
Cohen, Justin
1
Colwell, Andrew
1
Cui, Tony Haitao
1
Cuomo, M.T.
1
Dallmer, Heinz
1
Daskalaki, Sophia
1
Deyle, Hanno-Götz
1
Diller, Hermann
1
Dorotic, Matilda
1
Drèze, Xavier
1
Elliott, Dominic
1
Esteban-Bravo, Mercedes
1
Ferrell, Linda
1
Ferrell, Odies C.
1
Ferrentino, R.
1
Fok, Dennis
1
Françoise, Simon
1
Garrett, Alex
1
more ...
less ...
Published in...
All
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
7
Direct marketing : an international journal
3
Global journal of business management : GJBM
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Direkt-Marketing : Praxiswissen für erfolgreichen Kundendialog
2
International journal of business performance management
2
Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing research : JMR
2
Central European business review : CEBR
1
Computational Management Science : CMS
1
Cross-cultural buyer behavior
1
Der Markt : international journal of marketing
1
Direct marketing
1
European journal of marketing : EJM
1
Innovation durch Smartphone & Co. : die neuen Geschäftspotenziale mobiler Endgeräte
1
International business and economics research journal
1
International journal of consumer studies
1
International journal of internet marketing and advertising : IJIMA
1
International journal of production research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
Journal of business & economics research
1
Journal of business economics : JBE
1
Journal of consumer behaviour : an international research review
1
Journal of financial services marketing : JFSM
1
Journal of marketing
1
Journal of marketing analytics : JMA
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Lehrbuch
1
Management research review
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Market : review for marketing theory and practice
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Quantitative marketing and economics : QME
1
Studies and scientific researches / Economics edition / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
1
The journal of personal selling & sales management : JPSSM
1
The marketing review
1
more ...
less ...
Source
All
ECONIS (ZBW)
62
Showing
1
-
10
of
62
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The evolving direct-to-consumer retail model : a review and research agenda
McKee, Samantha
;
Sands, Sean
;
Pallant, Jason Ian
; …
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2816-2842
Persistent link: https://www.econbiz.de/10014427405
Saved in:
2
Why do you want a relationship, anyway? : consent to receive marketing communications and donors' willingness to engage with nonprofits
Minguez, Ana
;
Sesé, F. Javier
- In:
Journal of business research : JBR
148
(
2022
),
pp. 356-367
Persistent link: https://www.econbiz.de/10013325489
Saved in:
3
The past, present, and future of customer management
Oblander, Elliot Shin
;
Gupta, Sunil
;
Mela, Carl F.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 125-136
Persistent link: https://www.econbiz.de/10012301418
Saved in:
4
A local seller's app channel strategy concerning delivery
Tao, Zhiying
;
Gou, Qinglong
;
Zhang, Juzhi
- In:
International journal of production research
58
(
2020
)
1
,
pp. 220-255
Persistent link: https://www.econbiz.de/10012193955
Saved in:
5
Calling customers to take action : the impact of incentive and customer characteristics on direct mailing effectiveness
Vafainia, Saeid
;
Breugelmans, Els
;
Bijmolt, Tammo H. A.
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 62-80
Persistent link: https://www.econbiz.de/10011997998
Saved in:
6
Consumer trust in internet marketing and direct selling in China
Poon, Patrick
;
Albaum, Gerald S.
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
3
,
pp. 216-232
Persistent link: https://www.econbiz.de/10012181027
Saved in:
7
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
8
Exploring risks, advantages and interpersonal trust in buyer-salesperson relationships in direct selling in a non-western country
Poon, Patrick
;
Albaum, Gerald S.
;
Yin, Cheng-Yue
- In:
International journal of retail & distribution management
45
(
2017
)
3
,
pp. 328-342
Persistent link: https://www.econbiz.de/10011640130
Saved in:
9
Performance of direct mail in building customer loyalty in Greek automotive sector during the financial crisis
Malliari, Lila
;
Sirkeci, Ibrahim
- In:
International journal of business performance management
18
(
2017
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10011725665
Saved in:
10
Imbalanced customer classification for bank direct marketing
Marinakos, Georgios
;
Daskalaki, Sophia
- In:
Journal of marketing analytics : JMA
5
(
2017
)
1
,
pp. 14-30
Persistent link: https://www.econbiz.de/10011748012
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->