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type_genre:"Fallstudie"
~subject:"Brand management"
~type_genre:"Government document"
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Die regionale Clustermarke : Konzept strategischer Markenführung im Spannungsfeld zwischen regionalem und globalem Wettbewerb
Zanger, Cornelia
;
Kaminski, Sandra
- In:
Strategisches Management zwischen Globalisierung und …
,
(pp. 345-363)
.
2008
Persistent link: https://www.econbiz.de/10003813648
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