//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Fallstudie"
~subject:"Brauerei"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Experiential marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brauerei
Event marketing
78
Event-Marketing
78
Deutschland
22
Germany
22
Brand management
9
Markenführung
9
Freizeitwirtschaft
7
Leisure industries
7
USA
7
United States
7
Veranstaltung
7
Big event
6
Event
6
Großveranstaltung
6
Marketing management
6
Marketingmanagement
6
Sportveranstaltung
6
Welt
6
World
6
Sport event
5
Automotive industry
4
Erfolgsfaktor
4
Kfz-Industrie
4
Sportmarketing
4
Sports marketing
4
Success factor
4
Tourism
4
Tourismus
4
Australia
3
Australien
3
Austria
3
Beziehungsmarketing
3
Brand image
3
Brewery
3
Creativity
3
Cultural tourism
3
Destination management
3
Destinationsmanagement
3
Dienstleistungsmarketing
3
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Fallstudie
Case study
3
Article in journal
2
Aufsatz im Buch
2
Aufsatz in Zeitschrift
2
Book section
2
Graue Literatur
1
Hochschulschrift
1
Non-commercial literature
1
more ...
less ...
Language
All
English
2
German
1
Author
All
Beverland, Michael B.
1
Lindgreen, Adam
1
Sobola, Stephanie
1
Whelan, Susan
1
Wohlfeil, Markus
1
Published in...
All
Memorable customer experiences : a research anthology
1
Public relations case studies : Fallbeispiele aus der Praxis
1
The marketing review
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Warsteiner Internationale Montgolfiade (WIM) 2009
Sobola, Stephanie
- In:
Public relations case studies : Fallbeispiele aus der Praxis
,
(pp. 100-109)
.
2010
Persistent link: https://www.econbiz.de/10003958380
Saved in:
2
Hush, it's a secret : how trappist breweries create and maintain images of authenticity using customer experiences
Lindgreen, Adam
;
Beverland, Michael B.
- In:
Memorable customer experiences : a research anthology
,
(pp. 61-86)
.
2009
Persistent link: https://www.econbiz.de/10003902701
Saved in:
3
Like being a drop in a freshly-poured Guinness pint : consumer motivations to participate in the "Guinness Storehouse"
Wohlfeil, Markus
;
Whelan, Susan
- In:
The marketing review
7
(
2007
)
3
,
pp. 283-300
Persistent link: https://www.econbiz.de/10003538056
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->