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type_genre:"Fallstudie"
~subject:"Erfolgsfaktor"
~type:"article"
~type_genre:"Reprint"
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Search: subject_exact:"Konsumgüterindustrie"
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Konsumgüterindustrie
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Anthony, Scott D.
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Brown, Bruce
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Nijssen, E. J.
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Brand management ; Vol. 3
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Harvard business review : HBR
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Harvard-Business-Manager : das Wissen der Besten
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How P&G tripled its innovation success rate
Brown, Bruce
;
Anthony, Scott D.
- In:
Harvard business review : HBR
89
(
2011
)
6
,
pp. 64-72
Persistent link: https://www.econbiz.de/10009233231
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Die Ideenfabrik
Brown, Bruce
;
Anthony, Scott D.
- In:
Harvard-Business-Manager : das Wissen der Besten
33
(
2011
)
8
,
pp. 18-29
Persistent link: https://www.econbiz.de/10009234062
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Success factors of line extensions of fast-moving consumer goods
Nijssen, E. J.
-
2010
Persistent link: https://www.econbiz.de/10003924415
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