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type_genre:"Fallstudie"
~subject:"Innovationsdiffusion"
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Understanding the factors that affect the adoption of innovative high-technology brands : the case of Apple iPhone in Malaysia
Ismail, Ahmed Rageh
- In:
Journal of global marketing
25
(
2012
)
4
,
pp. 226-239
Persistent link: https://www.econbiz.de/10009725931
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Resistance to industry technological change in communities of practice : the "ambivalent" case of radio amateurs
Schiavone, Francesco
- In:
Journal of organizational change management
25
(
2012
)
6
,
pp. 784-797
Persistent link: https://www.econbiz.de/10009673279
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