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type_genre:"Fallstudie"
~subject:"International market entry"
~type_genre:"Marktinformation"
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International market entry
Luxury goods
35
Luxusgüter
35
Brand management
8
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8
Deutschland
7
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7
Luxusgut
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Camillo, Angelo A.
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Cui, Annie Peng
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Holt, Svetlana
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Marques, Joan
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Wajda, Theresa A.
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Walsh, Michael F.
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Entrepreneurship in international marketing
1
Handbook of research on effective marketing in contemporary globalism
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ECONIS (ZBW)
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Luxury brands in emerging markets : a case study on China
Cui, Annie Peng
;
Wajda, Theresa A.
;
Walsh, Michael F.
- In:
Entrepreneurship in international marketing
,
(pp. 287-305)
.
2015
Persistent link: https://www.econbiz.de/10010493025
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2
To Russia with love : the complexity of penetrating new markets
Holt, Svetlana
;
Marques, Joan
;
Camillo, Angelo A.
- In:
Handbook of research on effective marketing in …
,
(pp. 137-145)
.
2014
Persistent link: https://www.econbiz.de/10010403487
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