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type_genre:"Fallstudie"
~subject:"Marketing management"
~subject:"Relationship marketing"
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Marketing management
Relationship marketing
Food retailing
84
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84
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20
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20
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12
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12
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Baumann, Dominic
1
Cone, Malcolm H.
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Everett, André M.
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Hallier, Bernd
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Horsmann, Claes
1
Immink, Victor M.
1
Ingenbleek, Paul T. M.
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Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
1
Customer-centric marketing strategies : tools for building organizational performance
1
Handbook of Islamic marketing
1
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Market orientation : transforming food and agribusiness around the customer
1
Zukunft im Handel : Studien für die Praxis
1
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ECONIS (ZBW)
8
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1
From mass distribution to customer-centric awareness tools : the evolution of the German meat market
Hallier, Bernd
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 498-510)
.
2013
Persistent link: https://www.econbiz.de/10009669506
Saved in:
2
Market-orientation and Islamic business practices in Malaysia
Yusof, Raja Nerina Raja
;
Everett, André M.
;
Cone, …
- In:
Handbook of Islamic marketing
,
(pp. 187-207)
.
2011
Persistent link: https://www.econbiz.de/10009349676
Saved in:
3
Managing conflicting stakeholder interests : an exploratory case analysis of the formulation of corporate social responsibility standards in the Netherlands
Ingenbleek, Paul T. M.
;
Immink, Victor M.
- In:
Journal of public policy & marketing : JPP & M ; an …
29
(
2010
)
1
,
pp. 52-65
Persistent link: https://www.econbiz.de/10003979315
Saved in:
4
Hieber's Frische Center : Kundennähe als Erfolgsfaktor
Baumann, Dominic
- In:
Best Practice in Marketing : Erfolgsbeispiele zu den …
,
(pp. 48-62)
.
2010
Persistent link: https://www.econbiz.de/10009011573
Saved in:
5
Breaking the mould : characteristics and consequences of becoming market orientated in Australian meat retailing
Insch, Andrea
- In:
Market orientation : transforming food and agribusiness …
,
(pp. 229-244)
.
2010
Persistent link: https://www.econbiz.de/10010474607
Saved in:
6
Erfolgreiche Strategien zur Kundenbindung bei TESCO
Southworth, Neil
- In:
Handbuch Kundenmanagement : Anforderungen, Prozesse, …
,
(pp. 705-718)
.
2008
Persistent link: https://www.econbiz.de/10003708677
Saved in:
7
Bedingungen und Folgen der Kundenorientierung im persönlichen Verkauf
Horsmann, Claes
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003042102
Saved in:
8
Efficient Consumer Response : neue Wege einer erfolgleichen Kooperation zwischen Industrie und Handel
Moll, Christian
-
2000
Persistent link: https://www.econbiz.de/10001458592
Saved in:
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