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type_genre:"Fallstudie"
~subject:"Marketing management"
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Biebrach, Carolin
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Kickenweitz, Elisabeth
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Kickenweitz, Jörg
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Luppold, Stefan
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Business strategy series
1
Entscheidungsstrategien in der BWL : Case Studies für Studium und Praxis
1
Event-Marketing : Trends und Entwicklungen
1
Innovations in services marketing and management : strategies for emerging economies
1
Organization : the critical journal of organization, theory and society
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Reihe Messe-, Kongress- und Eventmanagement
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ECONIS (ZBW)
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1
Hospitality innovations in the emerging experience economy : a case study of the Oberoi resorts
Bharwani, Sonia
- In:
Innovations in services marketing and management : …
,
(pp. 307-328)
.
2014
Persistent link: https://www.econbiz.de/10010201153
Saved in:
2
Marketing für Mega Events
Eisermann, Uwe
;
Kickenweitz, Jörg
;
Kickenweitz, Elisabeth
- In:
Entscheidungsstrategien in der BWL : Case Studies für …
,
(pp. 273-316)
.
2011
Persistent link: https://www.econbiz.de/10009269954
Saved in:
3
Kreativität statt Kohle : querdenken ist angesagt
Haupt, Nils
;
Biebrach, Carolin
- In:
Event-Marketing : Trends und Entwicklungen
,
(pp. 61-69)
.
2011
Persistent link: https://www.econbiz.de/10009236063
Saved in:
4
Event-Marketing : Trends und Entwicklungen
Luppold, Stefan
(
ed.
)
-
2011
Persistent link: https://www.econbiz.de/10009236151
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5
The other side of enjoyment: short-circuiting marketing and creativity in the experience economy
Sköld, David Eric
- In:
Organization : the critical journal of organization, …
17
(
2010
)
3
,
pp. 363-378
Persistent link: https://www.econbiz.de/10003980049
Saved in:
6
Megamarketing an event using integrated marketing communications : the success story of TMH
Vel, K. Prakash
;
Sharma, Ricky
- In:
Business strategy series
11
(
2010
)
6
,
pp. 371-382
Persistent link: https://www.econbiz.de/10008823677
Saved in:
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