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type_genre:"Fallstudie"
~subject:"Retail trade"
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Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Predicting trends and building strategies for consumer engagement in retail environments
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ECONIS (ZBW)
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An action-based approach to retail brand engagement
Saleh, Amin
;
Chefor, Ellis
;
Babin, Barry J.
- In:
Predicting trends and building strategies for consumer …
,
(pp. 27-43)
.
2019
Persistent link: https://www.econbiz.de/10012023212
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2
Handel 4.0 – Trends für eine nachhaltige Kundenbindung
Müge, Memis
;
Georg, Stefan
-
2018
-
1. Auflage
Persistent link: https://www.econbiz.de/10011917617
Saved in:
3
Kundenbindung im Detailhandel : das Beispiel Migros Schweiz
Arpagaus, Christian
;
Bartels, Hans-Albrecht
- In:
Handbuch Kundenbindungsmanagement
,
(pp. 783-803)
.
2010
Persistent link: https://www.econbiz.de/10003929189
Saved in:
4
Coop : Kundenkarten als Kundenbindungsinstrument
Schmidt, Martin
;
Mahmutovic, Admir
- In:
Best Practice in Marketing : Erfolgsbeispiele zu den …
,
(pp. 36-47)
.
2010
Persistent link: https://www.econbiz.de/10009011575
Saved in:
5
Tesco Stores Limited : the IDM Business Performance Awards 2006, Silver Award Winner and Innovation Winner Campaign ; Tesco Clubcard - simpler and more rewarding
Boothby, Kate
- In:
Journal of direct, data and digital marketing practice …
9
(
2007/08
)
2
,
pp. 191-197
Persistent link: https://www.econbiz.de/10003588158
Saved in:
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