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Search: subject_exact:"Loyalty card"
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Kundenbindungsprogramm
17
Loyalty program
17
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11
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11
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5
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5
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4
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ECONIS (ZBW)
17
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1
"If you violate emotional trust, you might lose ther customer forever"
Whiteside, Janey
(
interviewee
)
- In:
Harvard business review : HBR
99
(
2021
)
3
,
pp. 24-25
Persistent link: https://www.econbiz.de/10012627113
Saved in:
2
An action-based approach to retail brand engagement
Saleh, Amin
;
Chefor, Ellis
;
Babin, Barry J.
- In:
Predicting trends and building strategies for consumer …
,
(pp. 27-43)
.
2019
Persistent link: https://www.econbiz.de/10012023212
Saved in:
3
Handel 4.0 – Trends für eine nachhaltige Kundenbindung
Müge, Memis
;
Georg, Stefan
-
2018
-
1. Auflage
Persistent link: https://www.econbiz.de/10011917617
Saved in:
4
Die mobile Kundenkarte
Pergler, Elisabeth
;
Adelsberger, Christian
;
Kittl, Christian
- In:
HMD : Praxis der Wirtschaftsinformatik
49
(
2012
)
286
,
pp. 52-62
Persistent link: https://www.econbiz.de/10009577091
Saved in:
5
Cardmobili : innovation technology in everyday life
Silva, Cândida
;
Ramos, Isabel
- In:
Cases on SMEs and open innovation : applications and …
,
(pp. 213-226)
.
2012
Persistent link: https://www.econbiz.de/10009405295
Saved in:
6
Kundenbindung im Detailhandel : das Beispiel Migros Schweiz
Arpagaus, Christian
;
Bartels, Hans-Albrecht
- In:
Handbuch Kundenbindungsmanagement
,
(pp. 783-803)
.
2010
Persistent link: https://www.econbiz.de/10003929189
Saved in:
7
Kundenbindungsmanagement durch branchenübergreifende Bonusprogramme : das Beispiel Payback
Graßmann, Burkhard
- In:
Handbuch Kundenbindungsmanagement
,
(pp. 805-825)
.
2010
Persistent link: https://www.econbiz.de/10003929193
Saved in:
8
Coop : Kundenkarten als Kundenbindungsinstrument
Schmidt, Martin
;
Mahmutovic, Admir
- In:
Best Practice in Marketing : Erfolgsbeispiele zu den …
,
(pp. 36-47)
.
2010
Persistent link: https://www.econbiz.de/10009011575
Saved in:
9
Loyalty programmes as a tourism service sales channel : a Spanish multi-sponsor programme case study
Casado, José Manuel Ponzoa
;
Lara, Pedro Reinares
- In:
Tourism review : the official journal of the AIEST
65
(
2010
)
3
,
pp. 35-45
Persistent link: https://www.econbiz.de/10009237107
Saved in:
10
Are some customers more equal than others?
Nunes, Paul F.
;
Johnson, Brian A.
- In:
Marketing through minefields
,
(pp. 41-64)
.
2008
Persistent link: https://www.econbiz.de/10003813880
Saved in:
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