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type_genre:"Fallstudie"
~type_genre:"Sammelwerk"
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Search: subject_exact:"Sales promotion"
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Sales promotion
40
Verkaufsförderung
40
Consumer behaviour
7
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Germany
6
Sales-promotion
6
Marketingmanagement
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Kleinaltenkamp, Michael
3
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2
Kaiser, Harry M.
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Melnik, Mikhail I.
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Mullin, Roddy
2
Ramanathan, Usha
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Richardson, Paul
2
Tompkins, Dan
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Alston, Julian Mark
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Alì, Frank Stefan
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Buchanan-Oliver, Margo
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Nowak, Gerhard
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Nunes, Paul F.
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Orr, Linda M.
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Journal of promotion management : JPM
6
Journal of business research : JBR
2
Agricultural and resource economics review : ARER
1
Asia Pacific journal of marketing and logistics
1
Ethics in marketing : international cases and perspectives
1
Innovationen im Personalmanagement : die spannendsten Entwicklungen aus der HR-Szene und ihr Nutzen für Unternehmen
1
Instrumentarium zur Bearbeitung segmentierter Märkte
1
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
1
International journal of production economics
1
Journal of consumer behaviour : an international research review
1
Journal of promotion management : innovations in planning and applied research
1
Lehrbuch
1
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
1
Marketing through minefields
1
Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
1
Praeger perspectives
1
ROI in action casebook
1
Technischer Vertrieb
1
Unternehmenssteuerung in der produzierenden Industrie : Konzepte und Best Practices
1
Zeitschrift Führung + Organisation : ZfO
1
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ECONIS (ZBW)
40
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11
Supply Chain Management : Sales & Operations Planning in der Fast-Moving-Consumer-Goods-Industrie
Daxböck, Christian
;
Fuchs, Dominik
;
Lechner, Christian
- In:
Unternehmenssteuerung in der produzierenden Industrie : …
,
(pp. 271-285)
.
2014
Persistent link: https://www.econbiz.de/10010415424
Saved in:
12
Mobile Learning mit der E-Plus TRAININGSAKADEMIE
Alì, Frank Stefan
;
Krane, Svenja
- In:
Innovationen im Personalmanagement : die spannendsten …
,
(pp. 209-224)
.
2014
Persistent link: https://www.econbiz.de/10010422779
Saved in:
13
Merchandising im Sport
Rohlmann, Peter
- In:
Marketing im Sport : Grundlagen und Trends des modernen …
,
(pp. 175-206)
.
2013
Persistent link: https://www.econbiz.de/10009705019
Saved in:
14
Marktsegmentierung mithilfe der Kommunikationspolitik
Kürble, Peter
-
2013
Persistent link: https://www.econbiz.de/10010239131
Saved in:
15
Reinforcing cultural identity by appealing to local cultural cues : national identity formation and consumption in high-context cultures
Kaynak, Erdener
;
Kara, Ali
- In:
Journal of promotion management : JPM
19
(
2013
)
1
,
pp. 86-113
Persistent link: https://www.econbiz.de/10009738239
Saved in:
16
Private label management
Nies, Salome
-
2009
Persistent link: https://www.econbiz.de/10003965284
Saved in:
17
Supply chain collaboration for improved forecast accuracy of promotional sales
Ramanathan, Usha
- In:
International journal of operations & production …
32
(
2012
)
6
,
pp. 676-695
Persistent link: https://www.econbiz.de/10009559628
Saved in:
18
Special issue: Marketing communications and consumer behahvior
Barnier, Virginie De
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10008806378
Saved in:
19
Special issue: Retailing evolution research
Ortinau, David J.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10008988837
Saved in:
20
Does it pay to promote on eBay?
Melnik, Mikhail I.
;
Richardson, Paul
;
Tompkins, Dan
- In:
Journal of promotion management : JPM
17
(
2011
)
4
,
pp. 438-456
Persistent link: https://www.econbiz.de/10009422501
Saved in:
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