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type_genre:"Firmeninformation"
~isPartOf:"Journal of marketing communications"
~person:"Japutra, Arnold"
~subject:"Firmenimage"
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An investigation of the corporate identity construct in China : managerial evidence from the high technology industry
Bang, Nguyen
;
Melewar, T. C.
;
Japutra, Arnold
;
Han, Sung Ho
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 779-800
Persistent link: https://www.econbiz.de/10011976100
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