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type_genre:"Firmeninformation"
~type_genre:"Conference paper"
~type_genre:"Handbuch"
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Search: subject_exact:"Brand management"
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Brand management
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Esch, Franz-Rudolf
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
10
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
10
International journal of advertising : the quarterly review of marketing communications
9
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
7
Journal of business research : JBR
6
Journal of marketing management : MM
5
The journal of brand management : an international journal
5
Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
4
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
4
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
4
Designing and communicating experience
3
Finance, Economics, and Industry for Sustainable Development : Proceedings of the 4th International Scientific Conference on Sustainable Development (ESG 2023), St. Petersburg 2023
3
The international review of retail, distribution and consumer research
3
Business horizons
2
Ethics, social responsibility and sustainability in marketing
2
Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
2
International studies of management and organization
2
Journal of retailing and consumer services
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Springer Reference Wirtschaft
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The globalisation of Chinese business : implications for multinational investors
2
The journal of consumer marketing
2
Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
1
Agrarian economy and rural development : realities and perspectives for Romania : 7th edition of the International Symposium
1
Agrarian economy and rural development : realities and perspectives for Romania : 8th edition of the International Symposium
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Bridging the gap between advertising academia and practice
1
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Conference proceedings trends in business communication 2016
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Die Stern-Bibliothek
1
Ebook inside
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Economic Growth, Prosperity and Sustainability in the Economies of the Balkans and Eastern European Countries : Proceedings of the 15th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC) in Chios, Greece, 2023
1
Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2021
1
Eurasian business perspectives : proceedings of the 26th and 27th Eurasia Business and Economics Society Conferences
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GABAL Management
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1
IEIS 2021 : Proceedings of 8th International Conference on Industrial Economics System and Industrial Security Engineering
1
Interdisciplinary management research XVI ; 1
1
International journal of quality and service sciences
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International journal of retail & distribution management
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ECONIS (ZBW)
170
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Reputation of family-owned businesses : parent companies vs. their brands in the context of global pandemic
Markovič, Peter
;
Pollák, František
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 917-937)
.
2024
Persistent link: https://www.econbiz.de/10014575120
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2
Green marketing and brand perception : unveiling the consumer perspective
Sujanska, Lucia
;
Nadanyiova, Margareta
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 951-962)
.
2024
Persistent link: https://www.econbiz.de/10014575122
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3
Technological integration of environmentally friendly industries as a factor of ESG transformation
Davidenko, Lyudmila M.
;
Miller, Alexander E.
; …
- In:
Finance, Economics, and Industry for Sustainable …
,
(pp. 367-376)
.
2024
Persistent link: https://www.econbiz.de/10014581135
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4
CSR and ESG transformation of Russian brands : cases of food industry companies
Lizovskaya, Veronika V.
;
Moldovan, Artem A.
- In:
Finance, Economics, and Industry for Sustainable …
,
(pp. 389-399)
.
2024
Persistent link: https://www.econbiz.de/10014581144
Saved in:
5
Technologies of eco-branding of the region's industrial complex
Davidenko, Lyudmila M.
;
Miller, Maxim A.
;
Sherimova, …
- In:
Finance, Economics, and Industry for Sustainable …
,
(pp. 413-423)
.
2024
Persistent link: https://www.econbiz.de/10014581183
Saved in:
6
The marketing agency role in delineating and communicating brand purpose
Feri, Alessandro
;
Ind, Nicholas
;
Tjandra, Nathalia C.
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 80-87)
.
2024
Persistent link: https://www.econbiz.de/10014501105
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7
Influence of brand mascots on enhancing awareness of Vietnam's tourism
Trinh Le Tan
;
Le Thi Tra My
;
Hoang Quynh My Phan
; …
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 117-132)
.
2024
Persistent link: https://www.econbiz.de/10014563855
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8
Reputation analysis of selected European and US brands in the context of the COVID-19 pandemic
Pollák, František
;
Markovič, Peter
;
Kméty …
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 895-915)
.
2024
Persistent link: https://www.econbiz.de/10014575013
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9
How startups develop CSR to build brand reputation : a qualitative pilot study
Papa, Elena
;
Daskou, Sofia
- In:
Economic Growth, Prosperity and Sustainability in the …
,
(pp. 335-351)
.
2024
Persistent link: https://www.econbiz.de/10015064626
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10
Entertainment in news media brands : development of a structural model in the USA and India that leads to positive intention to purchase online news
Riskos, Kyriakos
;
Leonidas, Hatzithomas
;
Dekoulou, Paraskevi
- In:
Advances in Advertising Research XIV : Harder, Better, …
,
(pp. 205-216)
.
2024
Persistent link: https://www.econbiz.de/10015064336
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