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type_genre:"Forschungsbericht"
~isPartOf:"Handbook of social media management : value chain and business models in changing media markets"
~subject:"Social Web"
~type_genre:"Case study"
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Bock, Andreas H.
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Handbook of social media management : value chain and business models in changing media markets
HMD : Praxis der Wirtschaftsinformatik
11
Social Branding : Strategien - Praxisbeispiele - Perspektiven
9
Handbook of research on integrating social media into strategic marketing
7
Digital and social media marketing : a results-driven approach
6
Cases on strategic social media utilization in the nonprofit sector
5
Personalentwicklung 2.0 : Lernen, Wissensaustausch und Talentförderung der nächsten Generation
5
Social media and crisis communication
5
Corporate social responsibility in the digital age
4
Digital enterprise transformation : a business-driven approach to leveraging Innovative IT
4
Analyzing the strategic role of social networking in firm growth and productivity
3
Harvard business review : HBR
3
Knowledge management 2.0 : organizational models and enterprise strategies
3
Kommunikation als Erfolgsfaktor im Innovationsmanagement : Strategien im Zeitalter der Open Innovation
3
Long range planning : LRP ; international journal of strategic management
3
Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
3
Psychology & marketing
3
Social-Media-Handbuch : Theorien, Methoden, Modelle
3
Virtual enterprises, communities & social networks : Workshop GeNeMe '11 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.09.2011 ; [eingebunden in die Gesamttagung "Wissens-Gemeinschaften 2011"]
3
A Gower book
2
Berichte aus der Betriebswirtschaft
2
Cases on innovations in educational marketing : transnational and technological strategies
2
Communicating corporate social responsibility : perspectives and practice
2
Contemporary issues in social media marketing
2
Customer-centric marketing strategies : tools for building organizational performance
2
Digitalisierung des Handels mit ePace : innovative E-Commerce-Geschäftsmodelle und digitale Zeitvorteile
2
Enterprise Social Networks : Erfolgsfaktoren für die Einführung und Nutzung - Grundlagen, Praxislösungen, Fallbeispiele
2
Entrepreneurship marketing : principles and practice of SME marketing
2
Gabler Research
2
Handbook of research on business social networking ; Vol. 1
2
Harvard-Business-Manager : das Wissen der Besten
2
Implementing new business models in for-profit and non-profit organizations : technologies and applications
2
International journal of networking and virtual organisations : IJNVO
2
International journal of product development : IJPD
2
International journal of technology marketing : IJTMkt
2
Journal of business research : JBR
2
Journal of marketing management : MM
2
Journal of technology management in China
2
Management information systems : mis quarterly
2
Managing knowledge for global and collaborative innovations : [peer-reviewed papers ... selected from ... 2009 International Conference on Knowledge Management held in Hong Kong]
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ECONIS (ZBW)
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"Telekom hilft" : customer service in the social web
Bock, Andreas H.
- In:
Handbook of social media management : value chain and …
,
(pp. 443-454)
.
2013
Persistent link: https://www.econbiz.de/10009762857
Saved in:
2
Facebook : a business perspective on the power of intelligent networking and social media
Gershon, Richard A.
- In:
Handbook of social media management : value chain and …
,
(pp. 375-389)
.
2013
Persistent link: https://www.econbiz.de/10009762864
Saved in:
3
How (social) media can change "change" in organizations
Sievert, Holger
;
Nelke, Astrid
- In:
Handbook of social media management : value chain and …
,
(pp. 59-72)
.
2013
Persistent link: https://www.econbiz.de/10009762898
Saved in:
4
Traditional media companies in the US and social media : what's the strategy?
Albarran, Alan B.
;
Moellinger, Terry
- In:
Handbook of social media management : value chain and …
,
(pp. 9-24)
.
2013
Persistent link: https://www.econbiz.de/10009762901
Saved in:
5
Social television, creative collaboration and television production : the case of the BBC's "The Virtual Revolution"
Nicoli, Nicholas
- In:
Handbook of social media management : value chain and …
,
(pp. 603-618)
.
2013
Persistent link: https://www.econbiz.de/10009763880
Saved in:
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