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type_genre:"Forschungsbericht"
~language:"eng"
~type_genre:"Reprint"
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Brand attributes - "distribution outlets' in the mind
Romaniuk, Jenni
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2009
Persistent link: https://www.econbiz.de/10003784907
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Cultural paradoxes reflected in brand meaning : McDonald's in Shanghai, China
Eckhardt, Giana M.
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Houston, Michael J.
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2009
Persistent link: https://www.econbiz.de/10003785273
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