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type_genre:"Forschungsbericht"
~person:"Bruhn, Manfred"
~person:"Miskell, Peter"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Fallstudie"
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Search: subject_exact:"Lieferantenbeziehungen"
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Lieferantenmanagement
12
Supplier relationship management
12
Beziehungsmarketing
8
Relationship marketing
8
Marketing management
6
Marketingmanagement
6
Beziehungsmanagement
5
Deutschland
5
Germany
5
Kundenbindung
5
Marketing-Mix
5
Theorie
5
Theory
5
Brand management
4
Markenführung
4
Consumer goods industry
3
Konsumgüterindustrie
3
Unilever PLC <London>
3
Branche
2
Competition
2
Consumer behaviour
2
Dienstleistungsqualität
2
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Handelsmarke
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Konsumentenverhalten
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Management
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1950-
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Article
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Forschungsbericht
Aufsatz in Zeitschrift
Fallstudie
Aufsatzsammlung
9
Collection of articles of several authors
9
Handbook
9
Handbuch
9
Sammelwerk
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German
7
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Bruhn, Manfred
Miskell, Peter
Svensson, Göran
49
Cheng, T. C. E.
29
Naudé, Peter
29
Schiele, Holger
29
Wagner, Stephan M.
28
Henneberg, Stephan
24
Choi, Tsan-Ming
22
Homburg, Christian
21
Huo, Baofeng
21
Choi, Thomas Y.
20
Mysen, Tore
20
Narasimhan, Ram
19
Zhao, Xiande
18
Buvik, Arnt
17
Liu, Yi
17
Yang, Zhilin
17
Corsaro, Daniela
16
Hartmann, Evi
16
Schoenherr, Tobias
16
Blome, Constantin
15
Jia, Fu
15
Sinkovics, Rudolf R.
15
Snehota, Ivan
15
Ulaga, Wolfgang
15
Ellegaard, Chris
14
Eßig, Michael
14
Kähkönen, Anni-Kaisa
14
La Rocca, Antonella
14
Sharma, Piyush
14
Andersen, Poul Houman
13
Gil Saura, Irene
13
Gunasekaran, Angappa
13
Ivanov, Dmitry
13
Johnston, Wesley J.
13
Kaufmann, Lutz
13
Palmatier, Robert W.
13
Paulraj, Antony
13
Rai, Arun
13
Ryu, Sungmin
13
Barnes, Bradley R.
12
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Trademarks, brands, and competitiveness
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of customer behaviour
1
Zeitschrift Führung + Organisation : ZfO
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ECONIS (ZBW)
12
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1
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
Bruhn, Manfred
(
ed.
);
Homburg, Christian
(
ed.
)
-
2017
-
9., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011570356
Saved in:
2
How do different types of customer engagement affect important relationship marketing outcomes? : an empirical analysis
Braun, Corina
;
Hadwich, Karsten
;
Bruhn, Manfred
- In:
Journal of customer behaviour
16
(
2017
)
2
,
pp. 111-144
Persistent link: https://www.econbiz.de/10011745812
Saved in:
3
Antecedents and consequences of the quality of e-customer-to-customer interactions in B2B communities
Bruhn, Manfred
;
Schnebelen, Stefanie
;
Schäfer, Daniela B.
- In:
Industrial marketing management : the international …
43
(
2014
)
1
,
pp. 164-176
Persistent link: https://www.econbiz.de/10010359357
Saved in:
4
Unilever's (other) brand wars : retailers, private labels, and struggles for supremacy within product supply chains
Miskell, Peter
- In:
Trademarks, brands, and competitiveness
,
(pp. 215-233)
.
2013
Persistent link: https://www.econbiz.de/10009758632
Saved in:
5
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
Bruhn, Manfred
(
ed.
);
Homburg, Christian
(
contributor
)
-
2013
-
8., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10010210357
Saved in:
6
Unilever and its brands since the 1950s : competitive threats and strategic responses
Miskell, Peter
- In:
European business and brand building : [the papers of …
,
(pp. 29-50)
.
2012
Persistent link: https://www.econbiz.de/10009520663
Saved in:
7
Agenturen und Integrierte Kommunikation : Anforderungen an Agenturen aus Unternehmenssicht und deren Einfluss auf die Umsetzung der Integrierten Kommunikation
Bruhn, Manfred
;
Batt, Verena
- In:
Die Unternehmung : Swiss journal of business research …
65
(
2011
)
3
,
pp. 215-237
Persistent link: https://www.econbiz.de/10009274045
Saved in:
8
Unilever's (other) brand wars : retailers, private labels, and struggles for supremacy within product supply chains
Miskell, Peter
- In:
Trademarks, brands, and competitiveness
,
(pp. 215-233)
.
2010
Persistent link: https://www.econbiz.de/10003972927
Saved in:
9
Handbuch Kundenbindungsmanagement
Bruhn, Manfred
(
ed.
);
Homburg, Christian
(
ed.
)
-
2010
-
7., vollst. überarb. und aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10003901857
Saved in:
10
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
Bruhn, Manfred
(
ed.
);
Homburg, Christian
(
contributor
)
-
2005
-
5., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10002536820
Saved in:
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