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type_genre:"Forschungsbericht"
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Erstellung eines Businessplans zur Existenzgründung des Unternehmens Cowdy! : Anwendung des "Fast-Casual"-Konzepts auf ein systemgastronomisch organisiertes Restaurant mit dem Schw...
Arndt, Christopher
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Millán Torres, Javier
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2014
Persistent link: https://www.econbiz.de/10010514855
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Cultural paradoxes reflected in brand meaning : McDonald's in Shanghai, China
Eckhardt, Giana M.
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Houston, Michael J.
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2009
Persistent link: https://www.econbiz.de/10003785273
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Brand attributes - "distribution outlets' in the mind
Romaniuk, Jenni
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2009
Persistent link: https://www.econbiz.de/10003784907
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