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type_genre:"Glossar enthalten"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~type_genre:"Aufsatz in Zeitschrift"
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Advertising regulation
6
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Taylor, Charles Raymond
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LaTour, Kathryn A.
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LaTour, Michael S.
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Petty, Ross D.
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Journal of advertising : official publication of the American Academy of Advertising
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
18
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
7
Journal of business ethics : JOBE
5
Journal of health economics
5
Journal of historical research in marketing
5
Journal of marketing communications
5
Review of industrial organization : RIO
5
International journal of advertising : the review of marketing communications
4
Journal of advertising research
4
Journal of marketing research : JMR
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Wettbewerb in Recht und Praxis : wrp
4
Young consumers : insight and ideas for responsible marketers
4
Contemporary economic policy : a journal of Western Economic Association International
3
European journal of marketing : EJM
3
International review of law and economics
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Journal of marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing science
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Applied economics letters
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Health marketing quarterly
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International journal of industrial organization
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Journal of business ethics : JBE
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Journal of business research : JBR
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Journal of economics
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Journal of international consumer marketing
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Journal of promotion management : JPM
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Journal of public economic theory
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Journal of public policy & marketing
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Kom / Kommission der Europäischen Gemeinschaften
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The American economic review
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The journal of law & economics
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Advances in applied microeconomics : a research annual
1
Advances in international marketing
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American economic journal : a journal of the American Economic Association
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American journal of agricultural economics
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ECONIS (ZBW)
6
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1
Positive mood and susceptibility to false advertising
LaTour, Kathryn A.
;
LaTour, Michael S.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 127-142
Persistent link: https://www.econbiz.de/10003892037
Saved in:
2
Special issue on advertising regulation and self-regulation
Taylor, Charles Raymond
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003931071
Saved in:
3
The advertising regulation and self-regulation issues ripped from the headlines with (sometimes missed) opportunities for disciplined multidisciplinary research
Rotfeld, Herbert Jack
;
Taylor, Charles Raymond
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 5-14
Persistent link: https://www.econbiz.de/10003931087
Saved in:
4
The use of dead celebrities in advertising and marketing : balancing interests in the right of publicity
Petty, Ross D.
;
D'Rozario, Denver
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 37-49
Persistent link: https://www.econbiz.de/10003931115
Saved in:
5
Advertising and consumer privacy : old practices and new challenges
Rapp, Justine
;
Hill, Ronald Paul
;
Gaines, Jeannie
; …
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 51-61
Persistent link: https://www.econbiz.de/10003931170
Saved in:
6
The effect of cigarette advertising bans on consumption : a meta-analysis
Capella, Michael L.
;
Taylor, Charles Raymond
;
Webster, …
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 7-18
Persistent link: https://www.econbiz.de/10003732268
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