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type_genre:"Glossar enthalten"
~isPartOf:"Research report / Graduate School Research Institute Systems, Organisations and Management"
~type_genre:"Working Paper"
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Search: subject_exact:"Marketingpolitik"
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Marketing
6
Theorie
6
Theory
6
Absatz
2
Sales
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Advertising
1
Beschaffung
1
Betriebliche Kennzahl
1
Beziehungsmarketing
1
Customer value
1
E-commerce
1
Economic model
1
Electronic Commerce
1
Estimation theory
1
Financial ratio
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Market research
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Marketing management
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Marketingmanagement
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Marketingtheorie
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Huizingh, Eelko
2
Leeflang, Peter
2
Haar, J. W. van der
1
Heerde, H. J. van
1
Horváth, C.
1
Kemp, Ron
1
Klos, Tomas B.
1
Nooteboom, Bart
1
Omta, S. W. F.
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Otter, Pieter W.
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Research report / Graduate School Research Institute Systems, Organisations and Management
Faculty & research / Insead : working paper series
34
Arbeitspapier / Institut für Marketing, Universität Mannheim
28
Working paper / National Bureau of Economic Research, Inc.
23
ERIM report series research in management
22
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
17
Working paper / Department of Commerce, College of Business, Massey University
17
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
16
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
15
Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
13
Working paper series
13
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Universität Duisburg - Gesamthochschule
12
Working papers / W / Helsinki School of Economics and Business Administration
11
Discussion paper / Center for Economic Research, Tilburg University
10
Discussion paper / Centre for Economic Policy Research
10
Rotterdam Institute for Business Economic Studies
10
Econometric Institute research papers
9
Macquarie economics research papers
9
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
9
McGraw-Hill/Irwin series in marketing
8
Research and the development of pedagogical materials : working papers
8
Working paper / European Institute for Advanced Studies in Management
8
Working papers / Harvard Business School, Division of Research
8
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
7
Meddelanden från Svenska Handelshögskolan
7
Report / Marketing Science Institute
7
Research paper series / Stanford Graduate School of Business
7
Tuck School of Business working paper / Tuck School of Business at Dartmouth
7
Arbeitspapier / HHL, Leipzig Graduate School of Management
6
Freiberger Arbeitspapiere
6
Freiburger betriebswirtschaftliche Diskussionsbeiträge
6
Policy research working paper : WPS
6
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
6
Simon Business School working paper
6
Working papers / Centre for Market driven Innovations : WP
6
Beiträge des Fachbereichs Wirtschaftswissenschaften der Universität Osnabrück
5
Cahier de recherche / Faculté des Sciences Economiques et Sociales, Hautes Etudes Commerciales, Université de Genève
5
Diskussionsbeiträge des Instituts für Wirtschaft und Ökologie Universität St. Gallen
5
Les cahiers de recherche / HEC Paris
5
Research memorandum / METEOR
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ECONIS (ZBW)
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1
Modeling the marketing strategy-performance relationship : towards an hierarchical marketing performance framework
Huizingh, Eelko
;
Zengerink, Evelien
-
2001
Persistent link: https://www.econbiz.de/10001633556
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2
Building models for marketing decisions : past, present and future
Leeflang, Peter
-
2000
Persistent link: https://www.econbiz.de/10001505384
Saved in:
3
On the detection of effective marketing instruments and causality in VAR models
Horváth, C.
;
Otter, Pieter W.
-
2000
Persistent link: https://www.econbiz.de/10001539548
Saved in:
4
The estimation of pre- and post-promotion dips with store-level scanner data
Heerde, H. J. van
;
Leeflang, Peter
;
Wittink, Dick R.
-
1999
Persistent link: https://www.econbiz.de/10001432857
Saved in:
5
Towards successful electronic commerce strategies : a hierarchy of three management models
Huizingh, Eelko
-
1999
Persistent link: https://www.econbiz.de/10001432902
Saved in:
6
Creating value that can't be copied ; the use of cojoint analysis to assess customer value in new service creation
Haar, J. W. van der
;
Kemp, Ron
;
Omta, S. W. F.
-
1999
Persistent link: https://www.econbiz.de/10001433101
Saved in:
7
Adaptive governance : the role of loyalty
Klos, Tomas B.
;
Nooteboom, Bart
-
1997
Persistent link: https://www.econbiz.de/10000978873
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