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type_genre:"Glossar enthalten"
~isPartOf:"Working papers / Harvard Business School, Division of Research"
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Working papers / Harvard Business School, Division of Research
Faculty & research / Insead : working paper series
34
Arbeitspapier / Institut für Marketing, Universität Mannheim
28
Working paper / National Bureau of Economic Research, Inc.
23
ERIM report series research in management
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Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
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Working paper / Department of Commerce, College of Business, Massey University
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Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
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Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
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Corporate sponsorship in culture : a case of partnership in relationship building and collaborative marketing by a global financial institution and a major art museum
Lund, Ragnar
;
Greyser, Stephen A.
-
2015
Persistent link: https://www.econbiz.de/10011543534
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2
Selling to a moving target: dynamic marketing effects in US presidential elections
Chung, Doug J.
;
Zhang, Lingling
-
2015
Persistent link: https://www.econbiz.de/10011305263
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3
The flexible substitution logit : uncovering category expansion and share impacts of marketing instruments
Liu, Qiang
;
Steenburgh, Thomas J.
;
Gupta, Sachin
-
2011
Persistent link: https://www.econbiz.de/10009295731
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4
Product-market competition and managerial autonomy
Ruzzier, Christian Alejandro
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2009
Persistent link: https://www.econbiz.de/10003818761
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5
Allocating marketing resources
Gupta, Sunil
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003722769
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6
Concentration levels in the US advertising and marketing services industry : myth vs. reality
Silk, Alvin J.
(
contributor
);
King, Charles
(
contributor
)
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2008
Persistent link: https://www.econbiz.de/10003783559
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7
Digital interactivity : unanticipated consequences for markets, marketing, and consumers
Deighton, John A.
(
contributor
);
Kornfeld, Leora
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003710336
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8
The value of a "free" customer
Gupta, Sunil
(
contributor
);
Mela, Carl F.
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003436731
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