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type_genre:"Glossar enthalten"
~subject:"Consumer protection"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Werbefreiheit"
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Consumer protection
Advertising regulation
205
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205
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91
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91
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56
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56
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50
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1
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1
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
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3
Journal of public policy & marketing
2
International journal of industrial organization
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1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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ECONIS (ZBW)
19
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1
Deceptive advertising, regulation and naive consumers
Gupta, Aastha
- In:
International journal of industrial organization
91
(
2023
),
pp. 1-24
Persistent link: https://www.econbiz.de/10014543794
Saved in:
2
Missing the mark : the long-term impacts of the federal trade commission's red flag initiative to reduce deceptive weight loss product advertising
Schein, Mara
;
Avery, Rosemary J.
;
Eisenberg, Matthew
- In:
Journal of public policy & marketing
41
(
2022
)
1
,
pp. 89-105
Persistent link: https://www.econbiz.de/10012703059
Saved in:
3
The colonial side of advertising self-regulation : imperialist consumerism in Latin America
Rodrigues, Laís
;
Hemais, Marcus Wilcox
- In:
Latin American business review
23
(
2022
)
2
,
pp. 167-198
Persistent link: https://www.econbiz.de/10013353186
Saved in:
4
Regulating deceptive advertising : false claims and skeptical consumers
Wu, Yue
;
Geylani, Tansev
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
4
,
pp. 788-806
Persistent link: https://www.econbiz.de/10012294607
Saved in:
5
The effects of the FTC-mandated disclosure on homeopathic product purchase intentions and efficacy perceptions
Cermin, Ashley
;
Berry, Christopher
;
Burton, Scot
; …
- In:
Journal of business research : JBR
101
(
2019
),
pp. 47-58
Persistent link: https://www.econbiz.de/10012103209
Saved in:
6
The challenges native advertising poses : exploring potential Federal Trade Commission responses and identifying research needs
Campbell, Colin L.
;
Grimm, Pamela E.
- In:
Journal of public policy & marketing
38
(
2019
)
1
,
pp. 110-123
Persistent link: https://www.econbiz.de/10012534216
Saved in:
7
Demand for "healthy" products : false claims and FTC regulation
Rao, Anita
;
Wang, Emily
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 968-989
Persistent link: https://www.econbiz.de/10011785006
Saved in:
8
My experience as Deputy Assistant Director for national advertising at the Federal Trade Commission
Eighmey, John
- In:
Journal of public policy & marketing : JPP & M ; an …
33
(
2014
)
2
,
pp. 202-204
Persistent link: https://www.econbiz.de/10010439115
Saved in:
9
Evidence on the effects of mandatory disclaimers in advertising
Green, Kesten C.
;
Armstrong, Jon Scott
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
2
,
pp. 293-304
Persistent link: https://www.econbiz.de/10009679197
Saved in:
10
Deception by implication : a typology of truthful but misleading advertising and labeling claims
Hastak, Manoj
;
Mazis, Michael B.
- In:
Journal of public policy & marketing : JPP & M ; an …
30
(
2011
)
2
,
pp. 157-167
Persistent link: https://www.econbiz.de/10009405032
Saved in:
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