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type_genre:"Glossar enthalten"
~subject:"International market entry"
~type_genre:"Book section"
~type_genre:"Case study"
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Internationalisierung und Institution : Klaus Macharzina zur Emeritierung
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Group companies : supply chain management, theory and regulation
Kirshner, Jodie A.
- In:
Research handbook on transnational corporations
,
(pp. 169-193)
.
2017
Persistent link: https://www.econbiz.de/10011622011
Saved in:
2
Abercrombie & Fitch : vom Campingladen zum erfolreichen "global seller" ; eine Internationalisierungsstrategie
Schnellbach, S.
;
Serwene, S.
;
Sierra Garcia, M.
- In:
Fallstudien zum internationalen Management, …
,
(pp. 47-61)
.
2013
Persistent link: https://www.econbiz.de/10010126696
Saved in:
3
Glory and flunk of Campell's at Russia : case study
Borodina, Olga N.
;
Sadovsky, Michael G.
- In:
Proceedings of the 19th Annual Conference on Marketing …
,
(pp. 19-32)
.
2011
Persistent link: https://www.econbiz.de/10009501264
Saved in:
4
A model of optimal international market expansion : the case of US hotel chains expansion into China
Aliouche, E. Hachemi
;
Schlentrich, Udo
- In:
New developments in the theory of networks : …
,
(pp. 135-154)
.
2011
Persistent link: https://www.econbiz.de/10008909649
Saved in:
5
The external environment and its effect on strategic marketing planning: a case study for McDonald's
Vrontis, Demetris
;
Pavlou, Pavlos
- In:
Journal for international business and entrepreneurship …
3
(
2006/08
)
3/4
,
pp. 289-307
Persistent link: https://www.econbiz.de/10003771042
Saved in:
6
Holiday Inn hotel: a case study from Greece
Blery, Evangelia K.
;
Kapetaniou, Eva
- In:
Journal for international business and entrepreneurship …
3
(
2006/08
)
3/4
,
pp. 308-320
Persistent link: https://www.econbiz.de/10003771043
Saved in:
7
How not to internationalize in retailing : the case of Wal-Mart in Germany
Knorr, Andreas
;
Arndt, Andreas
- In:
Internationales Management : fachspezifische Tendenzen …
,
(pp. 253-268)
.
2008
Persistent link: https://www.econbiz.de/10003751286
Saved in:
8
When Mickey loses face : recontextualization, semantic fit, and the semiotics of foreignness
XA-DK;Brannen, Mary Yoko
-
2008
Persistent link: https://www.econbiz.de/10003728890
Saved in:
9
Institutions and internationalisation strategy : the case of US technology sales to the People's Republic of China
Buckley, Peter J.
(
contributor
)
- In:
Internationalisierung und Institution : Klaus …
,
(pp. 27-49)
.
2005
Persistent link: https://www.econbiz.de/10003317842
Saved in:
10
Investment and acquisition strategies of US firms in Europe
Choe, Chong-mu
;
Tsai, Eric C.
- In:
European Union and the race for foreign direct …
,
(pp. 237-256)
.
2004
Persistent link: https://www.econbiz.de/10001912369
Saved in:
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