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type_genre:"Glossary included"
~isPartOf:"European journal of marketing"
~subject:"Mobile Anwendung"
~type_genre:"Aufsatz in Zeitschrift"
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European journal of marketing
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Push it real good : the effects of push notifications promoting motivational affordances on consumer behavior in a gamified mobile app
Kunkel, Thilo
;
Hayduk, Ted, III
;
Lock, Daniel
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2592-2618
Persistent link: https://www.econbiz.de/10014448562
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