//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Glossary included"
~isPartOf:"Journal of general management"
~type_genre:"Case study"
~type_genre:"Collection of articles of several authors"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Licence"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand
1
Brand extension
1
Brand image
1
Consumer behaviour
1
Konsumentenverhalten
1
Licence
1
Lizenz
1
Markenartikel
1
Markenimage
1
Markentransfer
1
OECD countries
1
OECD-Staaten
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Glossary included
Case study
Collection of articles of several authors
Article in journal
2
Aufsatz in Zeitschrift
2
Fallstudie
1
Language
All
English
1
Author
All
Ludewig, Dirk
1
Wiedmann, Klaus-Peter
1
Published in...
All
Journal of general management
R & D management
2
Telecommunications policy : the international journal of digital economy, data sciences and new media
2
ATRIP intellectual property
1
CESifo seminar series
1
Contributions to Management Science
1
Contributions to economic analysis
1
Edward Elgar E-Book Archive
1
European journal of innovation management : EJIM
1
Fallstudien zur Gründung und Entwicklung innovationsorientierter Unternehmen : Einflussgrößen und theoretische Verankerung des Erfolgs
1
Global strategy in the service industries : dynamics, analysis, growth
1
Ifo-Schnelldienst
1
Information economics and policy : IEP
1
Information systems frontiers : ISF ; a journal of research and innovation
1
Intellectual property in the 21st century series
1
Intellectual property rights : legal and economic challenges for development
1
International journal of logistics systems and management
1
Journal of business market management : JBM
1
Knowledge and the family business : the governance and management of family firms in the new knowledge economy
1
KoR : internationale und kapitalmarktorientierte Rechnungslegung ; IFRS
1
Les rapports du Conseil d'Analyse Economique
1
Management decision : MD
1
Marketing through minefields
1
NKF-Schriftenreihe
1
Organizing media: mastering the challenges of organizational change : [this book, developed out of the MMTC workshop "Organizing Media" held in Gothenburg, Sweden, in October 2006]
1
Recht und Sport
1
Strategien der Internationalisierung : Fallstudien und Fallbeispiele ; mit ca. 160 Abbildungen und 400 Fragen und Aufgaben
1
Strategien der Internationalisierung : Fallstudien und Fallbeispiele ; mit mehr als 260 Fragen und Aufgaben
1
Strategisches Marketingmanagement
1
Technology analysis & strategic management
1
The NCME applications of educational measurement and assessment book series
1
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
1
The journal of technology transfer
1
Werben & Verkaufen
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
How risky are brand licensing strategies in view of customer perceptions and reactions?
Wiedmann, Klaus-Peter
;
Ludewig, Dirk
- In:
Journal of general management
33
(
2007/08
)
3
,
pp. 31-52
Persistent link: https://www.econbiz.de/10003717472
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->