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type_genre:"Glossary included"
~person:"Hynes, Geraldine E."
~type_genre:"Conference paper"
~type_genre:"Fallstudie"
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Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
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Using semiotic analysis to determine effectiveness of advertising in Internet marketing
Hynes, Geraldine E.
;
Janson, Marius A.
- In:
Discourse, identities and genres in corporate …
,
(pp. 163-184)
.
2010
Persistent link: https://www.econbiz.de/10009013069
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