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History of marketing thought ; Volume 3
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Dialogmarketing Perspektiven 2019/2020 : Tagungsband 14. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
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Digital economy for customer benefit and business fairness : proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019
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1
Aktuelle Beiträge zur Dienstleistungsforschung : [im März 2012 fand an der Technischen Universität Kaiserslautern der 16. Workshop Dienstleistungsmarketing statt, der vom Lehrstuhl für Marketing ausgerichtet wurde]
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ECONIS (ZBW)
218
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1
Marketing : eine Einführung in die marktorientierte Unternehmensführung : mit 58 Übungsaufgaben und Lösungshinweisen
Olbrich, Rainer
-
2022
-
3., vollständig überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10012807106
Saved in:
2
The Power of Hybrid Events
Dams, Colja M.
- In:
Events und Wege aus der Krise : "The New Normal" aus …
,
(pp. 45-52)
.
2022
Persistent link: https://www.econbiz.de/10013163156
Saved in:
3
The state of artificial intelligence : procurement versus sales and marketing
Spreitzenbarth, Jan Martin
;
Stuckenschmidt, Heiner
; …
- In:
Supply Management Research : aktuelle …
,
(pp. 173-193)
.
2022
Persistent link: https://www.econbiz.de/10013429020
Saved in:
4
Toward strong enforcement against improper marketing of personal information : new mission of the unsolicited marketing communication restriction in the era when security breach is...
Kaneko, Keiko
-
2017
Due to the development of technology and threats, personal information leakage is getting inevitable. In Japan, societal criticism and possible a large amount of economic loss occur to the entity having leaked personal information, but not so much against data broker purchasing the leaked...
Persistent link: https://www.econbiz.de/10011757380
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5
Personal selling in marketing
Olariu, Ioana
- In:
Studies and scientific researches / Economics edition / …
(
2017
),
pp. 95-101
Persistent link: https://www.econbiz.de/10011810970
Saved in:
6
Implementation of marketing innovation at PT. Pegadaian in the revolutionary 4.0
Sugiat, M.A.
;
Sudiana, K.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 168-171)
.
2020
Persistent link: https://www.econbiz.de/10012226341
Saved in:
7
Influencer marketing : brand awareness and purchase intention on YouTube
Rahman, R. E.
;
Astuti, R. D.
- In:
Digital economy for customer benefit and business …
,
(pp. 95-99)
.
2020
Persistent link: https://www.econbiz.de/10012228230
Saved in:
8
Social network analysis in digital marketing company business ecosystem
Putra, A. R.
;
Noviaristanti, S.
- In:
Digital economy for customer benefit and business …
,
(pp. 184-187)
.
2020
Persistent link: https://www.econbiz.de/10012228377
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9
Künstliche Intelligenz im Marketing : ausgewählte Ergebnisse der Studie "Digital Dialog Insights 2019"
Eichsteller, Harald
;
Seitz, Jürgen
- In:
Dialogmarketing Perspektiven 2019/2020 : Tagungsband …
,
(pp. 21-33)
.
2020
Persistent link: https://www.econbiz.de/10012172253
Saved in:
10
Datenschutz im Marketing : so gelingt der sichere und rechtskonforme Datenaustausch
Schuster, Thomas
;
Waidelich, Lukas
;
Alpers, Sascha
- In:
Dialogmarketing Perspektiven 2019/2020 : Tagungsband …
,
(pp. 73-83)
.
2020
Persistent link: https://www.econbiz.de/10012172298
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