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type_genre:"Graue Literatur"
~accessRights:"free"
~isPartOf:"Diskussionsbeiträge zu Wirtschaftsinformatik und Operations Research"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
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ECONIS (ZBW)
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Economic factors underlying the unbundling of advertising agency services
Arzaghi, Mohammad
;
Berndt, Ernst R.
;
Davis, James C.
; …
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2008
Persistent link: https://www.econbiz.de/10003761095
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2
The political economy of "truth-in-advertising" regulation during the progressive era
Hansen, Zeynep Kocabiyik
;
Busch, Marc L.
-
2006
Persistent link: https://www.econbiz.de/10003276486
Saved in:
3
Regulating advertisements : the case of smoking cessation products
Avery, Rosemary J.
;
Kenkel, Donald Scott
;
Lillard, Dean R.
-
2006
Persistent link: https://www.econbiz.de/10003287459
Saved in:
4
Scale and scope economies in the global advertising and marketing services business
Silk, Alvin J.
;
Berndt, Ernst R.
-
2003
Persistent link: https://www.econbiz.de/10001795713
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