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type_genre:"Graue Literatur"
~isPartOf:"Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung"
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Co-Branding : welche Potenziale bietet Co-Branding für das Markenmanagement? ; Dokumentation des Workshops vom 27. Mai 2004
Meffert, Heribert
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contributor
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2004
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