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type_genre:"Graue Literatur"
~isPartOf:"Insper working paper / Insper, Instituto de Ensino e Pesquisa"
~subject:"Communication"
~subject:"Electronic Commerce"
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Word of mouth behavior and online activity : a study of on/off line communication strategy and online business
Claro, Priscila B. de O.
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Laban Neto, Silvio A.
-
2011
Persistent link: https://www.econbiz.de/10009513377
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