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type_genre:"Graue Literatur"
~person:"Berentzen, Johannes"
~type_genre:"Glossary included"
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Search: subject_exact:"Globales Marketing"
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Consumer behaviour
3
International marketing
3
Internationales Marketing
3
Konsumentenverhalten
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Brand management
2
Designation of origin
2
Herkunftsbezeichnung
2
Markenführung
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Brand
1
Comparison
1
Consumer goods
1
Consumer goods industry
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Deutschland
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Dienstleistung
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Germany
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Konsumgut
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Konsumgüter
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Konsumgüterindustrie
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Markenartikel
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Packaging
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Graue Literatur
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Berentzen, Johannes
Meffert, Heribert
10
Czinkota, Michael R.
8
Ronkainen, Ilkka A.
8
Ahlert, Dieter
6
McCarthy, Edmund Jerome
6
Perreault, William D.
6
Kreutzer, Ralf T.
5
Albaum, Gerald S.
4
Ball, Donald A.
4
Geringer, John Michael
4
Head, Keith
4
Hill, Charles W. L.
4
Mayer, Thierry
4
Minor, Michael
4
Moffett, Michael H.
4
Müller, Stefan
4
Berman, Nicolas
3
Berthou, Antoine
3
Cannon, Joseph P.
3
Daniels, John Day
3
Havila, Virpi
3
Hinner, Michael B.
3
Héricourt, Jérôme
3
McCulloch, Wendell H.
3
Pausenberger, Ehrenfried
3
Pues, Clemens
3
Radebaugh, Lee H.
3
Sullivan, Daniel P.
3
Sárváry, Miklós
3
Becker, Christian
2
Bolz, Joachim
2
Boone, Louis E.
2
Burmann, Christoph
2
Carballo, Jerónimo
2
Chattopadhyay, Amitava
2
Chaveles, Spyros
2
Cleff, Thomas
2
Dawar, Niraj
2
Dekimpe, Marnik G.
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Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Handelsmanagement und Netzwerkmarketing <Münster (Westf)>
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IMADI.net-Projektbericht
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ECONIS (ZBW)
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Bedeutung der Produktverpackung für die Markenpräferenz im Kontext internationaler Markenführung in der FMCG-Branche
Ahlert, Dieter
;
Berentzen, Johannes
;
Ommen, Nils
-
2007
Persistent link: https://www.econbiz.de/10003792649
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2
Chancen und Barrieren deutscher Produkte und Dienstleistungen in Polen
Ahlert, Dieter
;
Berentzen, Johannes
;
Eistert, Carolin
; …
-
2007
Persistent link: https://www.econbiz.de/10003772660
Saved in:
3
Wirkung von Country of Origin- und Country of Brand-Effekten : Konsumgüter und Dienstleistungen im Vergleich
Ahlert, Dieter
;
Backhaus, Christof
;
Berentzen, Johannes
; …
-
2007
Persistent link: https://www.econbiz.de/10003553140
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