//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Graue Literatur"
~person:"Burmann, Christoph"
~person:"Mayer, Thierry"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Globales Marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
International marketing
6
Internationales Marketing
6
Automotive industry
5
Kfz-Industrie
5
Gravitationsmodell
4
Gravity model
4
Handelshemmnisse
4
Multinationales Unternehmen
4
Trade barriers
4
Transnational corporation
4
Welfare analysis
4
Wohlfahrtsanalyse
4
Auslandsinvestition
2
Brand image
2
Brand management
2
Foreign investment
2
International production
2
Internationale Produktion
2
Markenführung
2
Markenimage
2
Brasilien
1
Brazil
1
Brexit
1
China
1
Cultural identity
1
Deutschland
1
EU countries
1
EU-Staaten
1
Germany
1
Gravity
1
Handelsabkommen
1
International market segmentation
1
International marketing research
1
Internationale Marktforschung
1
Internationale Marktsegmentierung
1
Kraftfahrzeug
1
Kulturelle Identität
1
Motor vehicle
1
Multinational Production
1
Nichttarifäre Handelshemmnisse
1
more ...
less ...
Online availability
All
Free
5
Undetermined
1
Type of publication
All
Book / Working Paper
6
Type of publication (narrower categories)
All
Graue Literatur
Arbeitspapier
6
Non-commercial literature
6
Working Paper
6
Article in journal
2
Aufsatz in Zeitschrift
2
Lehrbuch
1
Textbook
1
more ...
less ...
Language
All
English
4
German
2
Author
All
Burmann, Christoph
Mayer, Thierry
Meffert, Heribert
10
Ahlert, Dieter
6
Kreutzer, Ralf T.
5
Head, Keith
4
Müller, Stefan
4
Berentzen, Johannes
3
Berman, Nicolas
3
Berthou, Antoine
3
Havila, Virpi
3
Hinner, Michael B.
3
Héricourt, Jérôme
3
Pausenberger, Ehrenfried
3
Pues, Clemens
3
Sárváry, Miklós
3
Albaum, Gerald S.
2
Becker, Christian
2
Bolz, Joachim
2
Carballo, Jerónimo
2
Chattopadhyay, Amitava
2
Chaveles, Spyros
2
Cleff, Thomas
2
Dawar, Niraj
2
Dekimpe, Marnik G.
2
Fernandes, Francis
2
Fischer, Lena
2
Hesse, Josef
2
Hildebrandt, Lutz
2
Hoffmann, Stefan
2
Holstius, Karin
2
Hoppe, Karl-Heinz
2
Häfner, Ansgar
2
Imbruno, Michele
2
Kornmeier, Martin
2
Kruse, Phillipp
2
Kuester, Sabine
2
Makogon, Ju. V.
2
Mazurek-Łopacińska, Krystyna
2
Merget, Benedikt
2
more ...
less ...
Published in...
All
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
2
Discussion paper
1
Discussion paper / Centre for Economic Policy Research
1
Documents de travail / Banque de France
1
Working paper
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brands in motion : how frictions shape multinational production
Head, Keith
;
Mayer, Thierry
-
2018
Persistent link: https://www.econbiz.de/10011883784
Saved in:
2
Brands in motion : how frictions shape multinational production
Head, Keith
;
Mayer, Thierry
-
2017
Persistent link: https://www.econbiz.de/10011647322
Saved in:
3
Brands in motion : how frictions shape multinational production
Head, Keith
;
Mayer, Thierry
-
2015
Persistent link: https://www.econbiz.de/10011414410
Saved in:
4
Brands in motion : how frictions shape multinational production
Head, Keith
;
Mayer, Thierry
-
2015
Persistent link: https://www.econbiz.de/10011347467
Saved in:
5
Die Wahrnehmung von Marken im internationalen Kontext : Einfluss der Markenstandardisierung, -reichweite und -herkunft auf das Markenimage
Burmann, Christoph
;
Becker, Christian
-
2009
Persistent link: https://www.econbiz.de/10009665199
Saved in:
6
Globale Markenführung in heterogenen Märkten : moderierte Wirkungsbeziehungen in der internationalen Markenimageperzeption im Bereich der Automobilindustrie
Burmann, Christoph
;
Stolle, Wulf
-
2008
Persistent link: https://www.econbiz.de/10009665204
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->