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type_genre:"Graue Literatur"
~person:"Dekimpe, Marnik G."
~person:"Häfner, Ansgar"
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Dekimpe, Marnik G.
Häfner, Ansgar
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The role of national culture in advertising's sensitivity to business cycles : an investigation across all continents
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
-
2007
Persistent link: https://www.econbiz.de/10003651669
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2
Konsequenzen der Globalisierung für das internationale Marketing
Häfner, Ansgar
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10010356568
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3
Konsequenzen der Globalisierung für das internationale Marketing
Häfner, Ansgar
(
ed.
)
-
2000
Persistent link: https://www.econbiz.de/10013434279
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4
Multi-market and global diffusion
Dekimpe, Marnik G.
;
Parker, Philip M.
;
Sárváry, Miklós
-
1998
Persistent link: https://www.econbiz.de/10000994502
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