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type_genre:"Graue Literatur"
~person:"Grönroos, Christian"
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Marketing theory
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Marketingtheorie
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3
Beziehungsmarketing
2
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2
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1987
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Grönroos, Christian
Franses, Philip Hans
6
Bultez, Alain V.
5
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4
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Burmann, Christoph
3
Oest, Rutger van
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Shy, Oz
2
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1
Making sense of value and value co-creation in service logic
Grönroos, Christian
;
Voima, Päivi
-
2011
Persistent link: https://www.econbiz.de/10009423349
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2
Marketing and the logic of service : valua facilitation, value creation and co-creation, and their marketing implications
Grönroos, Christian
;
Ravald, Annika
-
2009
Persistent link: https://www.econbiz.de/10003872346
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3
Towards service logic : the unique contribution of value co-creation
Grönroos, Christian
-
2009
Persistent link: https://www.econbiz.de/10003932483
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4
Towards a dynamic communication model : a useful tool in relationship communication
Finne, Åke
(
contributor
);
Grönroos, Christian
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003301182
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5
Defining marketing: a market-oriented approach
Grönroos, Christian
-
1987
Persistent link: https://www.econbiz.de/10013400714
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