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type_genre:"Graue Literatur"
~person:"Meffert, Heribert"
~person:"Pilarczyk, Bogna"
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Marketingdisziplin im Wandel : empirische Bestandsaufnahme aus Sicht der Wissenschaft und Unternehmenspraxis
Meffert, Heribert
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2012
Persistent link: https://www.econbiz.de/10013330233
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Komunikacja rynkowa : strategie i instrumenty
Pilarczyk, Bogna
(
contributor
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2011
Persistent link: https://www.econbiz.de/10009535388
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Marketing communications strategies
Pilarczyk, Bogna
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003677105
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4
Marketingwissenschaft im Wandel : Anmerkungen zur Paradigmendiskussion
Meffert, Heribert
-
1999
Persistent link: https://www.econbiz.de/10013420241
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