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type_genre:"Graue Literatur"
~person:"Meffert, Heribert"
~person:"Sárváry, Miklós"
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Marketing theory
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Marketingtheorie
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Meffert, Heribert
Sárváry, Miklós
Franses, Philip Hans
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5
Grönroos, Christian
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Albers, Sönke
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Arbeitspapier / HHL, Leipzig Graduate School of Management
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R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
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ECONIS (ZBW)
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Marketingdisziplin im Wandel : empirische Bestandsaufnahme aus Sicht der Wissenschaft und Unternehmenspraxis
Meffert, Heribert
-
2012
Persistent link: https://www.econbiz.de/10013330233
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2
Competitive pricing of information : a longitudinal experiment
Christen, Markus
(
contributor
); …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002379220
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3
Marketingwissenschaft im Wandel : Anmerkungen zur Paradigmendiskussion
Meffert, Heribert
-
1999
Persistent link: https://www.econbiz.de/10013420241
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4
Marketing information : a competitive analysis
Sárváry, Miklós
;
Parker, Philip M.
-
1996
-
(Rev. version of 96/01/MKT)
Persistent link: https://www.econbiz.de/10000945682
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