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type_genre:"Graue Literatur"
~person:"Steenburgh, Thomas J."
~subject:"Discrete choice"
~subject:"Konsumentenverhalten"
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Steenburgh, Thomas J.
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The flexible substitution logit : uncovering category expansion and share impacts of marketing instruments
Liu, Qiang
;
Steenburgh, Thomas J.
;
Gupta, Sachin
-
2011
Persistent link: https://www.econbiz.de/10009295731
Saved in:
2
Taste heterogeneity, IIA, and the similarity critique
Steenburgh, Thomas J.
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003783576
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3
The IPS property
Steenburgh, Thomas J.
-
2004
Persistent link: https://www.econbiz.de/10003242504
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