//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Graue Literatur"
~subject:"KMU"
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Globales Marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
KMU
International marketing
1,270
Internationales Marketing
1,270
Multinationales Unternehmen
159
Transnational corporation
157
Deutschland
150
Germany
148
Welt
135
World
135
Marketing management
132
Marketingmanagement
132
Theorie
119
Theory
119
Globalisierung
112
Globalization
111
Brand management
92
Markenführung
92
SME
86
USA
84
United States
84
Consumer behaviour
78
Konsumentenverhalten
78
International market entry
68
Internationaler Markteintritt
68
Export
57
China
51
Cultural identity
51
Kulturelle Identität
51
India
45
Indien
45
Japan
45
EU countries
42
EU-Staaten
42
Osteuropa
42
Brand image
41
Eastern Europe
41
Markenimage
41
Marketing
41
Internationaler Wettbewerb
40
Market research
40
more ...
less ...
Online availability
All
Undetermined
3
Free
1
Type of publication
All
Article
61
Book / Working Paper
25
Type of publication (narrower categories)
All
Graue Literatur
Book section
Article in journal
205
Aufsatz in Zeitschrift
205
Aufsatz im Buch
61
Non-commercial literature
25
Hochschulschrift
17
Thesis
14
Collection of articles of several authors
10
Sammelwerk
10
Arbeitspapier
7
Bibliografie enthalten
7
Bibliography included
7
Working Paper
7
Case study
6
Fallstudie
6
Aufsatzsammlung
3
Conference proceedings
3
Konferenzschrift
3
Reprint
3
Advisory report
2
Amtsdruckschrift
2
Government document
2
Guidebook
2
Gutachten
2
Ratgeber
2
Accompanied by computer file
1
Adressbuch
1
Conference paper
1
Directory
1
Elektronischer Datenträger als Beilage
1
Fallstudiensammlung
1
Glossar enthalten
1
Glossary included
1
Handbook
1
Handbuch
1
Konferenzbeitrag
1
Lehrbuch
1
Textbook
1
more ...
less ...
Language
All
English
52
German
28
Italian
5
Spanish
1
Author
All
Ahlert, Dieter
4
Kowalik, Izabela
3
Hesse, Josef
2
Knight, Gary A.
2
Kontkanen, Minnie
2
Kruse, Phillipp
2
Larimo, Jorma
2
McNaughton, Rod B.
2
Mussati, Giuliano
2
Pausenberger, Ehrenfried
2
Pleśniak, Agnieszka
2
Sander, Birgit
2
Woisetschläger, David
2
Abdul Rashid, Md Zabid
1
Aguilar, Justo
1
Albach, Horst
1
Albus, Werner W.
1
Alemany, Milena
1
Alessandrini, Sergio
1
Asmat Nizam Abdul Talib
1
Bacchiocchi, Emanuele
1
Backhaus, Christof
1
Baronchelli, Silvio
1
Beckman, James
1
Belletti, Giovanni
1
Bergheim, Boris
1
Berry, Albert
1
Berry, R. Albert
1
Blut, Markus
1
Bohnet, Armin
1
Boudlaie, Hasan
1
Brouthers, Lance E.
1
Burgassi, Tunia
1
Cavallo, Federica
1
Cavusgil, S. Tamer
1
Chaston, Ian
1
Chee, Peng-lim
1
Chong, Li Choy
1
Cordero, José
1
Crick, Dave
1
more ...
less ...
Institution
All
Asia-Pacific Economic Cooperation
1
Econ Consult, Wirtschafts- und Sozialwissenschaftliche Beratungsgesellschaft <Köln>
1
Economisch Instituut voor het Midden- en Kleinbedrijf / Small Business Research and Consultancy
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Institut für Weltwirtschaft
1
Instituto de Investigaciones en Ciencias Económicas <San José, Costa Rica>
1
International Development Research Centre
1
International Trade Centre
1
Italien / Ministero dell'Industria, del Commercio e dell'Artigianato
1
OECD
1
Seminar für Handwerkswesen an der Universität Göttingen / Außenwirtschaftliche Abteilung
1
Seminar on Assistance to SMEs for Enhancing Their Capacity for Export Marketing <1997, Peking>
1
Universität Duisburg <1980-2002> / Institut für Ostasienwissenschaften
1
Weltbank / Policy Research Department / Finance and Private Sector Development Division
1
more ...
less ...
Published in...
All
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
5
Internationalisierung industrieller Dienstleistungen : Leitfaden und Instrumente zur Planung des Internationalisierungserfolges
3
Anpassungsstrategien kleiner und mittlerer Unternehmen an die Globalisierung der Märkte
2
Co-operation in small and medium-scale industries in ASEAN
2
IMADI.net-Projektbericht
2
International entrepreneurship in emerging markets : contexts, behaviours, and successful entry
2
Mittelstand und Betriebswirtschaft : Beiträge aus Wissenschaft und Praxis
2
Quaderni di ricerca / Centro Studi sull'Imprenditorialità "Furio Cicogna", Università Bocconi : working paper
2
(1998). - XI, 346 S. : graph. Darst. - Enth. 18 Beitr.
1
A research agenda for international entrepreneurship
1
Anxieties and management responses in international business
1
Arbeitspapier / Justus-Liebig-Universität Gießen, Lehrstuhl für Internationale Unternehmungen und Unternehmenszusammenschlüsse
1
Außenwirtschaft Niedersachsen : makro- und mikroökonomische Diagnosen, Länderperspektiven und Außenwirtschaftsförderung; Hannover, November 1996
1
Collana del Dipartimento di Economia e Tecnica Aziendale
1
Competitive European peripheries
1
Competitività e cooperazione nel processo innovativo dell'impresa
1
Contemporary research in e-marketing ; 2
1
Der Integrationsgedanke in der Betriebswirtschaftslehre : Helmut Koch zum 70. Geburtstag
1
Die Herausforderungen der Zukunft meistern : Globalisierung, Potentialorientierung und Fokussierung ; Festschrift für Lothar G. Winter zum 70. Geburtstag
1
Duisburger Arbeitspapiere Ostasienwissenschaften
1
Entrepreneurship in international marketing
1
Entrepreneurship marketing : principles and practice of SME marketing
1
Europe in progress : model and facts
1
Exports of SMEs
1
Fallstudien zum Internationalen Management : Grundlagen, Praxiserfahrungen, Perspektiven
1
Geschäftspartner VR China : Chancen und Risiken für den Handels- und Investitionserfolg der deutschen Industrie
1
Global-local interplay in the Baltic Sea region ; papers from the 5th International Nordic-Baltic Conference, Pärnu, 1998
1
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
1
Innovative management perspectives on confronting contemporary challenges
1
Integrating small and medium-sized enterprises in transformation countries into European trade flows and co-operation schemes : discussion papers ; Phare
1
Internal marketing : directions for management
1
International Customer Behaviour and Retailing Research : 2nd CIRCLE conference proceedings
1
International business : Baltic business development : Tallinn 2013
1
International management : text and cases
1
International marketing ; Vol. 1
1
International marketing ; Vol. II
1
International marketing and trade of quality food products
1
International marketing in the fast changing world
1
International small business series
1
Internationalisierung von Dienstleistungen : Forum Dienstleistungsmanagement
1
more ...
less ...
Source
All
ECONIS (ZBW)
86
Showing
1
-
10
of
86
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
International entrepreneurial marketing in the digital era
Yang, Man
;
Torkkeli, Lasse
- In:
A research agenda for international entrepreneurship
,
(pp. 217–236)
.
2023
Persistent link: https://www.econbiz.de/10014477749
Saved in:
2
International entrepreneurial marketing drivers in emerging economies : an individual-level analysis
Boudlaie, Hasan
;
Kenarroodi, Mohammad Hosein
;
Shamsi, Sabihe
- In:
International entrepreneurship in emerging markets : …
,
(pp. 29-57)
.
2022
Persistent link: https://www.econbiz.de/10014313525
Saved in:
3
International entrepreneurship and the role of stakeholders : Ghanaian frms' practices in export markets
Sraha, Gloria
;
Crick, Dave
;
Sharma, Revti Raman
;
Crick, …
- In:
International entrepreneurship in emerging markets : …
,
(pp. 129-150)
.
2022
Persistent link: https://www.econbiz.de/10014313575
Saved in:
4
Women's SMEs : conquering international markets
Verdugo, Nicole
(
contributor
);
Alemany, Milena
(
contributor
)
-
Asia-Pacific Economic Cooperation
-
2017
Persistent link: https://www.econbiz.de/10011661343
Saved in:
5
Proactive and responsive export market orientation behaviours, antecedents, and firm performance : a qualitative study on exporting SMEs
Asmat Nizam Abdul Talib
;
Ili-Salsabila Abd-Razak
- In:
Leveraging consumer behavior and psychology in the …
,
(pp. 191-204)
.
2020
Persistent link: https://www.econbiz.de/10012244191
Saved in:
6
Defining entrepreneurial marketing and instant internationalization
Kowalik, Izabela
- In:
Entrepreneurial marketing and international new …
,
(pp. 8-25)
.
2020
Persistent link: https://www.econbiz.de/10012224534
Saved in:
7
Entrepreneurial marketing components and the concept's role in internationalization of SMEs
Danik, Lidia
- In:
Entrepreneurial marketing and international new …
,
(pp. 26-53)
.
2020
Persistent link: https://www.econbiz.de/10012224537
Saved in:
8
Entrepreneurial marketing orientation and international new ventures
Kowalik, Izabela
;
Pleśniak, Agnieszka
- In:
Entrepreneurial marketing and international new …
,
(pp. 81-104)
.
2020
Persistent link: https://www.econbiz.de/10012224569
Saved in:
9
Antecedents of international entrepreneurial marketing strategies
Kowalik, Izabela
;
Pleśniak, Agnieszka
- In:
Entrepreneurial marketing and international new …
,
(pp. 105-124)
.
2020
Persistent link: https://www.econbiz.de/10012224577
Saved in:
10
Performance outcomes of entrepreneurial marketing in international markets
Sikora, Tomasz
- In:
Entrepreneurial marketing and international new …
,
(pp. 125-142)
.
2020
Persistent link: https://www.econbiz.de/10012224579
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->