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type_genre:"Gutachten"
~subject:"Celebrity-Werbung"
~type_genre:"Aufsatz im Buch"
~type_genre:"Book section"
~type_genre:"Government document"
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Konzepte und Perspektiven der Markenbildung im Kulturbereich
2
Advertising and violence : concepts and perspectives
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Brand research : [an outcome of the second International Conference on Brand Management]
1
Innovatives Dienstleistungsmarketing in Theorie und Praxis
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ECONIS (ZBW)
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Celebrity violence outside the ad context : synergies and concerns
Rifon, Nora J.
;
Smreker, Karen
;
Kim, Sookyong
- In:
Advertising and violence : concepts and perspectives
,
(pp. 134-148)
.
2015
Persistent link: https://www.econbiz.de/10010498558
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2
Insight on celebrity endorsement : consumer perspective
Jain, Varsha
;
Daswani, Aarzoo
;
Kumar, Abhishek
- In:
Brand research : [an outcome of the second …
,
(pp. 141-153)
.
2009
Persistent link: https://www.econbiz.de/10009623337
Saved in:
3
Celebrating the artist's resale right
Cave, Joanna
- In:
The art business
,
(pp. 154-175)
.
2008
Persistent link: https://www.econbiz.de/10003684735
Saved in:
4
Tom Hanks inside - Filmstars als Marken! : zum Einfluss von Filmstars auf den ökonomischen Erfolg von Spielfilmen
Hennig-Thurau, Thorsten
-
2006
Persistent link: https://www.econbiz.de/10003412398
Saved in:
5
Das Starphänomen im Online-Musikmarkt
Volz, Ian Pascal
-
2006
Persistent link: https://www.econbiz.de/10003412399
Saved in:
6
Besonderheiten bei Produktion und Absatz von Unterhaltungsdienstleistungen - einige Überlegungen auf Basis der ökonomischen Superstar-Theory
Veßhoff, Julia
;
Welling, Michael
- In:
Innovatives Dienstleistungsmarketing in Theorie und Praxis
,
(pp. 217-241)
.
2006
Persistent link: https://www.econbiz.de/10003413956
Saved in:
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