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type_genre:"Handbook"
~subject:"Marketingmanagement"
~type_genre:"Aufsatz im Buch"
~type_genre:"Case study"
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Journal of marketing management : MM
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Organizational identity in practice
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The Routledge companion to nonprofit marketing
1
Tourismusforschung in Nordrhein-Westfalen : Ergebnisse, Projekte, Perspektiven
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Extending the theory of metaphor in marketing : the case of the art gallery
Rentschler, Ruth
;
Jogulu, Uma
;
Kershaw, Anne
;
Osborne, …
- In:
Journal of marketing management : MM
28
(
2012
)
11/12
,
pp. 1464-1485
Persistent link: https://www.econbiz.de/10009701997
Saved in:
2
Museumsmarketing : Fallstudie am Beispiel des Stuttgarter Stadtmuseums
Gentischer, Martin
-
2012
Persistent link: https://www.econbiz.de/10009510756
Saved in:
3
Marketing strategies and portfolio analyses
Krug, Kersti
;
Weinberg, Charles B.
- In:
The Routledge companion to nonprofit marketing
,
(pp. 75-91)
.
2008
Persistent link: https://www.econbiz.de/10003592595
Saved in:
4
Organizational artefacts and the expression of identity in corporate museum at Alfa-Romeo, Kartell, and Piaggio
Stigliani, Ileana
;
Ravasi, Davide
- In:
Organizational identity in practice
,
(pp. 197-214)
.
2007
Persistent link: https://www.econbiz.de/10003534284
Saved in:
5
Museumsmarketing : Ziele - Strategien - Maßnahmen ; mit einer Analyse der Hamburger Kunsthalle
Koch, Anne
-
2002
Persistent link: https://www.econbiz.de/10001635026
Saved in:
6
Besucherorientiertes Museumsmarketing
Heinze, Thomas
- In:
Tourismusforschung in Nordrhein-Westfalen : Ergebnisse, …
,
(pp. 56-68)
.
2002
Persistent link: https://www.econbiz.de/10003360185
Saved in:
7
Das Museum als Nonprofit-Organisation : Management und Marketing
Zimmer, Annette
(
ed.
)
-
1996
Persistent link: https://www.econbiz.de/10012939278
Saved in:
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