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type_genre:"Handbuch"
~person:"Cova, Bernard"
~type_genre:"Amtliche Publikation"
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Search: subject_exact:"Experiential marketing"
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Managing consumer services : factory or theater?
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The design of consumer experiences : managerial approaches for service companies
Carù, Antonella
;
Cova, Bernard
- In:
Managing consumer services : factory or theater?
,
(pp. 91-108)
.
2014
Persistent link: https://www.econbiz.de/10010478148
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Experiencing consumption : appropriating and marketing experiences
Carù, Antonella
;
Cova, Bernard
- In:
Marketing management : a cultural perspective
,
(pp. 164-177)
.
2012
Persistent link: https://www.econbiz.de/10009507165
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