//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Hochschulschrift"
~isPartOf:"The evolution of brands : from signals of quality to storehouses of trust"
~type_genre:"Book section"
~type_genre:"Handbook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Psychology of advertising"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenartikel
3
Psychology of advertising
3
Werbepsychologie
3
Advertising effects
1
Advertising planning
1
Arzneimittel
1
Brand image
1
Markenimage
1
Pharmaceuticals
1
Werbeplanung
1
Werbewirkung
1
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Hochschulschrift
Book section
Handbook
Aufsatz im Buch
3
Reprint
3
Language
All
English
3
Author
All
Baker, William E.
1
Branthwaite, A.
1
Cooper, P.
1
Levy, Sidney J.
1
Published in...
All
The evolution of brands : from signals of quality to storehouses of trust
Europäische Hochschulschriften / 5
14
Konsum und Verhalten
7
Selling modernity : advertising in twentieth-century Germany
7
Research
6
Berichte aus der Betriebswirtschaft
5
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
5
Advertising in new formats and media : current research and implications for marketers
4
Forschungsgruppe Konsum und Verhalten
4
Handbook of research on effective advertising strategies in the social media age
4
The Sage handbook of advertising
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Breaking new ground in theory and practice
3
Gabler Edition Wissenschaft / Marken- und Produktmanagement
3
Handbook of research on international advertising
3
Neue Ansätze in Markenforschung und Markenführung
3
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
3
SpringerLink / Bücher
3
The role of affect in consumer behavior : emerging theories and applications
3
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
3
Wirtschaftspsychologie : mit 21 Tabellen
3
Aktuelle Themen der Wirtschaftspsychologie ; Bd. 1
2
Beiträge zum Produkt-Marketing
2
Cutting edge international research
2
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
2
Gabler Edition Wissenschaft
2
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
2
Gender, culture, and consumer behavior
2
Handbook on brand and experience management
2
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
2
Marketingprobleme : innovative Lösungsansätze aus Forschung und Praxis
2
Marktpsychologie
2
Qualitative Marktforschung : Konzepte - Methoden - Analysen
2
Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
2
Schriften zu Marketing und Management
2
Schriftenreihe Versicherung und Risikoforschung des Instituts für Betriebswirtschaftliche Risikoforschung und Versicherungswirtschaft der Ludwig-Maximilians-Universität, München
2
Sensory marketing : research on the sensuality of products
2
Springer eBook Collection
2
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
2
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Analgesic effects of branding in treatment of headaches
Branthwaite, A.
;
Cooper, P.
-
2009
Persistent link: https://www.econbiz.de/10003784500
Saved in:
2
Symbols for sale
Levy, Sidney J.
-
2009
Persistent link: https://www.econbiz.de/10003784506
Saved in:
3
When can affective conditioning and mere exposure directly influence brand choice?
Baker, William E.
-
2009
Persistent link: https://www.econbiz.de/10003784598
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->